But Will It Sell?


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When to Discard Bad Product Ideas

Will this idea that you are considering lead to a product that sells? This is the hardest question you and your colleagues will ask yourselves every day. There isn’t always an easy answer.

Certainly you can easily dismiss the most outlandish product concepts, say a restaurant chain selling freshly-prepared pizza that people then take and actually bake at home. But you could miss out on the next Papa Murphy’s. You can outright reject product ideas that have already proven to be blunders for other firms in real time, like Apple’s Newton. But you could miss out on the next iPhone.

Even a simple extension of your existing product line may not work out. Reality television producers can easily point to cable network A&E’s struggle to… Read More

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