Why Your Race Is a Puzzle, and How to Solve It
Apple made a great leap forward in communications and mobile computing in 2007 when it launched the iPhone. It couldn’t have done this by sticking to all the things that made it a pioneer in desktop computing.
The company tried to launch the Newton handheld computer in 1993. The product failed and this setback stung. It took years after for the company to accept that mobile computing would become reality and that any device it produced would eventually cannibalize sales of its then-flagship Macintosh computer line.
But that wasn’t all. Apple had to rethink how people would use these handheld devices – especially since they wouldn’t elements of traditional desktop computers such as separate keybo… Read More