The Virtues of Iteration


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Why It’s Okay to Try, Try Again With Your Product

It might seem strange that an iconic concert venue is offering a sneak peek at musicians rehearsing for upcoming shows.

“As a valued corporate supporter of Carnegie Hall, your organization’s employees have the unique opportunity to observe the artistic process of a world-class orchestra as it prepares for a Carnegie Hall concert,” notes the famed New York City auditorium’s website, in an appeal to deep-pocketed potential donors.

Why allow the public to see and hear the orchestra’s work in progress? Audience members of a rehearsal could easily pick up on missed cues from conductor to musician, flubbed solos, perhaps even personnel changes if rehearsals aren’t going according to plan. And in the iPhone age i… Read More

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